Challenge
Frank green’s existing website lacked an intuitive user flow for their new pet range, leading to potential customer frustration and hindered conversion rates upon product launch. The challenge was to redesign the existing user journey within Shopify, to ensure a seamless and engaging experience specifically for pet accessories while maintaining consistency with other user journeys on the site.
Step 1.
Research & Analysis
Conducted a thorough analysis of the existing website, identifying pain points in the user journey and areas for improvement. Analyzed user feedback and studied industry best practices for pet product e-commerce.
Step 2.
Wireframing
Developed low-fidelity wireframes to visualize the new user flow and obtain feedback from the client. Iterated on the wireframes to address any concerns and ensure the proposed changes aligned with the client’s expectations.
Step 3.
Design Mock-ups
Created high-fidelity mock-ups using Adobe XD, incorporating the brand’s visual identity and design guidelines. The mock-ups showcased a visually appealing and user-friendly interface, emphasizing the unique features of the Pet Range.
Step 4.
Integration & Testing
Once the design was approved, we proceeded to integrate it into frank green’s Shopify platform. Rigorous testing was conducted to ensure compatibility across different browsers and devices, as well as to identify and resolve any potential issues.
Outcome
The user flow for frank green’s pet range was successfully implemented. The designs seamlessly blend with the brand’s identity, providing a visually appealing, familiar and intuitive interface for customers, while also embracing the different style of product and it’s customisations.
